Cruelty free list

Here I keep track of what I know about companies and their testing policies.
You’ll find symbols next to the names, here’s what they mean:
☯  company itself is cruelty free, but products are made in China. (China doesn’t need to do manadatory animal testing, since the products not sold there.)
✤ company itself is cruelty free, but sells their products in China. (This means China is allowed to do mandatory animal testing.)
☢ company itself cruelty free, but parent company isn’t. (By buying from them, you’re supporting the parent company)
♥ all vegan

No animal testing



100% Pure Cosmetics
Afterglow Cosmetics
Alima Pure
Bare Escentuals ☢ owned by Shiseido
Barry M
Beauty Without Cruelty
Ben Nye
Besame Cosmetics
Black Radiance
Burt’s bees ☢ owned by Clorox
Crazy Rumors
Eco Bella
Elf ☯
Eos ✤
Eyeko ☯♥
Face Atelier
Glamour Doll Eyes
Hard Candy
Killa Monroe
Kiss My Face
Jane Iredale
Jeffree Star Cosmetics
Jelly Pong Pong
Jemma Kidd
L.A. colors
Lgns London
Lip Bar
Make Up Geek
Medusa’s Make-up
Morgana Cryptoria
My Pretty Zombie
Nyx ✤
Paula’s Choice
Physician’s formula
Pixi Beauty
POP beauty
Pumpkin and Poppy
Sonia Kashuk
Tarte ☢ owned by KOSE
The All Natural Face
The Body Shop ☢ owned by L’oréal
TKB trading
Too Faced
Urban Decay ☢ owned by L’oréal
Wet n wild ☯
Zosimos Botanicals


100% Pure Cosmetics
3P Organics
Abra Therapeutics
Airelle Cosmetics
Alamo Organics
Alpha Hydroxy
Andalou Naturals
Alba Botanica
Alvin Connor
Au Naturel
Beauty Without Cruelty
Desert Essence
Dr. Bonner
Gaia Creams
Montagne Jeunesse
Mountain Madness
Pangea Organics
Raven’s Creek Natural
Simple ☢ ♥
Skin Nutrition
Queen Helene
Yes To


Beauty Without Cruelty
Butter London
Nail Harmony
OPI ✤☢ owned by Coty
Scotch Naturals
Spa Ritual


Aldi (homebrand products)


Abercrombie & Fitch
A Perfume Organic
Dolma Vegan
Eco Bella
Klean Spa
Sweet Anthem
Terra Nova



DO conduct animal testing



B*tch Slap Cosmetics
Bobbi Brown
Collection 2000
Elizabeth Arden
Estée Lauder
Gemey Paris – Maybelline (owned by L’Oreal)
Helena Rubinstein (owned by L’Oreal)
Lancôme (owned by L’Oreal)
Laura Mercier
M.A.C. (owned by Estée Lauder)
Make Up For Ever (sells in China)
Max Factor (owned by Procter & Gamble)
NYC cosmetics (owned by Coty)
Revlon (owned by Almay)
Shiseido Cosmetics
Shu Uemura (owned by L’Oreal)
Smashbox (owned by Estée Lauder)


Ambi (owned by Johnson & Johnson)
Always (owned by Procter & Gamble)
Boots (company buys ingredients that might’ve been tested)
Colgate (onwed by Palmolive)
Crest (owned by Procter & Gamble)
Febreze (owned by Procter & Gamble)
Iams (owned by Procter & Gamble)
Oust (owned by SC Johnson)
Pampers (owned by Procter & Gamble)
Procter & Gamble
Shout (owned by S.C. Johnson)
Sun/ sunlight (owned by Unilever)
Swiffer (owned by Procter & Gamble)
Tide (owned by Procter & Gamble)
Woolite (owned by Reckitt Benckiser)
Zest (owned by Procter & Gamble)


Andrélon (owned by Andrélon Lever Fabergé)
Aussie (owned by Procter & Gamble)
Head & Shoulders (owned by Proctor & Gamble)
Schwarzkopf (owned by Schwarzkopf & Henkel)


Axe (owned by Unilever)
Biotherm (owned by L’oréal)
Braun (owned by Procter & Gamble)
Clearasil (owned by Reckitt Benckiser)
Diadermine (owned by Schwarzkopf & Henkel)
Dove (owned by Unilever)
Eucerin (owned by Beiersdorf)
Fa (owned by Schwarzkopf & Henkel)
Garnier (owned by L’Oreal)
Gillette Co.(owned by Procter & Gamble)
Head & Shoulders (owned by Procter & Gamble)
Herbal Essences (owned by Procter & Gamble)
Johnson & Johnson
Johnson’s (owned by Johnson & Johnson)
Kerastase (owned by L’Oreal)
Kiehl’s (owned by L’Oreal)
LaRoche Posay (owned by L’Oreal)
Listerine (owned by Johnson & Johnson)
Neutrogena (owned by Johnson & Johnson)
Nivea (owned by Beiersdorf)
Olay (owned by Procter & Gamble)
Old Spice (owned by Procter & Gamble)
Oomph! (owned by Clorox
Palmolive (owned by Colgate – Palmolive Nederland BV)
Pantene (owned by Procter & Gamble)
Redken (owned by L’Oreal)
ROC (owned by Johnson & Johnson)
Sensodyne (owned by GlaxoSmithKline)
Signal (owned by Unilever)
Suave (owned by Unilever)
Sunsilk (owned by Unilever)
Vaseline (owned by Unilever)
Veet (owned by Reckitt Benckiser)
Vichy (owned by L’Oreal)
Vicks (owned by Procter & Gamble)
Yves Rocher


Essie (owned by L’oréal)


Christina Aguilera Perfumes (owned by Procter & Gamble)
DOLCE & GABBANA (owned by Procter & Gamble)
Escada Fragrances (owned by Procter & Gamble)
Giorgio Armani (owned by L’Oreal)
Gucci (owned by Procter & Gamble)
Hugo Boss (owned by Procter & Gamble)
Puig fragrances (Carolina Herrera, Prada, Valentino, Ninna Ricci, Comme Des Garcons, Paco Rabbane, Antonio Banderas, Shakira, United Colors Of Benetton)
Lacoste (owned by Procter & Gamble)
Ralph Lauren (owned by L’oreal)
Viktor & Rolf (owned by L’Oreal)

Companies i’m looking into at the moment / haven’t heard back from yet

Deborah Milano
Tony Moly
Trish McEvoy
Nature’s Gate
If there’s any information good/bad you want to get out there, definitely let me know! Questions are always welcome as well.
Together we can nip inhumane companies in the behind!
Disclaimer: i’m not as active on my blog as I used to be, so feel free to double-check or ask me about a brand if you’re not sure!

  1. That appears to be excellent however i am still not too sure that I like it. At any rate will look far more into it and decide personally!

  2. Hello!
    Why is Eucerin listed under companies that do test on animals? Their website says that they have banned animal testing. Furthermore, animal testing has been banned in the European Union since 2004.

    Animal testing policy:

  3. Is colorbar crueltype free?

  4. Moogoo are cruelty free but not all vegan. They’re refusing to sell to china.

  5. I’m trying my best to figure out if this brand is CF but I came to no avail. The brand is 3ce a Korean brand :) any information would be helpful!

  6. Hi! Thanks for the list! :) but, just a little thing, I’ve read that it isn’t sure that Stargazer does n’t test on animals :(

  7. Hello,
    Ì just checked Hourglass and they use carmine in their formulas so they’re not vegan company (which is pitty as I tried them before knowing it and the cosmetics are great ).Ana

  8. Does PUPA mean PUP MILANO?
    They do give a statement in their FAG that they don’t use animal testing as it is denied by European Union. Can you confirm that they do test animals? (Selling in China?)

  9. hi there, i stumbled across your blog today and i just wanted to let you know I have seen Tony Moly products at least once in a store in Beijing! I think it was their peach hand cream (I didn’t take photos and this happened about a year ago, sorry!) and a few other misc items. the store may have been selling fakes but considering how often you see Korean beauty products in Beijing I wouldn’t be surprised if they were real. I did check the bottom of the packaging, and it read ‘Tony Moly’ and a bunch of other stuff in Korean. I would say to avoid them and label them as cruelty-free until getting a clear answer from the company directly. great post!

  10. Also consider BH Cosmetics and IT Cosmetics.

    Question–do you have the confirmation from Sonia Lashuk? I have looked everywhere to try to find a definitive answer and have come up empty handed.

  11. Also consider BH Cosmetics and IT Cosmetics.

    Question–do you have the confirmation from Sonia Lashuk? I have looked everywhere to try to find a definitive answer and have ce up pry handed.

  12. Lush is not all vegan, never has been. It is cruelty-free and absolutely incredible but I think the “all vegan” marker here is misleading. I also don’t see Pacifica on here, which is 100% cruelty-free and vegan.

  13. I didn’t see Delon+ on your lists of cruelty free products. They make some great beauty products and all are cruelty free :)

  14. Great, thank you! I’ve discovered that co – op, M&S & Superdrug own brands are all cruelty free.

  15. heya! Love this list!

    In regards to Innisfree, they have a LiveChat service on their website, and I used it recently to ask if if they had any vegan products and they replied within 2 days saying:

    ” Dear catherineanne,

    This is innisfreeworld.
    Thank you for your interest in innisfree product.

    Regarding your inquiry, we innisfree don’t use any animal-based ingredients.
    Our innisfree products are mostly made of natural ingredients from a pristine Jeju island.
    Hope this answer was helpful.

    Should you have any further concern, please feel free to contact us.
    Have a good day.
    Thank you.

    Sincerely yours,
    innisfreeworld ”

    I’ve made another inquiry asking if their products are tested on animals, now I’ve thought about it, I’ll ask if any of their ingredients are tested on animals too, but it looks good so far?

    • I inquired about their products and they replied speedily saying

      ” Dear catherineanne
      Thank you for taking the time to contact us.

      We really appreciate that you are interested in innisfreeworld and we’re happy you visited us.
      Regarding your inquiry, we do not carry out any testing on animals for the manufacture of our products.
      Innisfree is a pure island where health and beauty coexist in harmony with nature. Innisfree is an all natural brand that reaps the benefits of nature from the pristine island of Jeju and provides vibrant beauty and an eco-friendly life to preserve the balance of nature.
      If you have further concerns, feel free to contact us.
      Thank you.

      Best regards,
      innisfreeworld ”

      And about testing on ingredients, they replied with the same message, so when they said “manufacture” they must have been verifying both to me hahaha.

      They do have stores in China though…

      And AmorePacific is their parent company which sells to China..

      So I am conflicted. Should I buy the products Innisfree sells?

  16. Hello! Thank’s for your list! I have a couple of questions :)
    1. On the Nivea and Bourjois website says that they do not test on animals… It is not true??
    2. Do you know anything about Eveline and Oriflame?
    3. About Dior. On the Peta website and on the Dior website there is no information about the tests on animals. And Natalie Portman is the face of Dior and she is vegan. I can’t understand this :D
    Thank you in advance.

  17. What about lakme and ponds products? Are they cruelty free or are they Comes in vegan list

  18. Hair: For shampoo and conditioner, how ecofriendly is Nature’s Gate? It says cruelty free, however I’m not sure who their parent company is.

  19. Hello, thank you for your list! I would like to ask you about “Schwarzkopf” My stylist says that they’re cruelty free. I needed to find out for myself though ( because I saw them on your list here, saw them listed on Peta’s list as not being cruelty free, and because I did not find any mention of their stance on animal testing on their website. So I wrote them yesterday and sent the following email:
    “Hello, I am interested in using and recommending your hair coloring products (at home products as well as professional) I would appreciate it if you could thoroughly answer the following questions for me. Thank you.
    1. Are your final products tested on animals?
    2. Are your ingredients tested on animals?
    3. Do you commission third parties to conduct animal testing on your behalf?
    4. Do you sell your products in China were animal testing is still mandatory?
    I sincerely appreciate your time.” …. and they wrote back……

    “All the answers to your questions are No.
    Thank you for contacting us.” ….Notice that this reply comes from their parent company “Henkel” That I absolutely know tests on animals. Why do I feel like I’m being lied to? Do you have any light to shed on any of this? Thank you very much! ~Angel

    • Hi Angel!! :) As far as I know Schwarzkopf has never been cruelty free, not even remotely so. But I find it weird that they literally said “all the answers are no”.. o_O
      Makes me want to look into it more, because if they blatantly lie that’d be insanely horribly PR.
      Then again maybe they made a crazy change in their animal testing policy..
      I’m going to ask them the same thing, and check it out.

      • Especially because it’s Henkel saying that…

      • Thank you for looking into it! :) My stylist said that Schwarzkopf had always stood by strict standards (not sure what that means) …and that Henkel only recently bought the company. I KNOW that Henkel is an animal testing advocate since they make mostly chemical cleaning products etc… I felt like I was being blatantly lied to whith their short answer regarding schwarzkopf, coming directly from HENKEL! So I opted to find a new stylist that only uses Paul Mitchell hair color. ( which was not an easy task living on Maui where options are limited) Thank you for taking the time to look into this.

  20. Hello! Arbonne is vegan approved and cruelty free. Its all I use x

  21. Ecover are buav approved.

    • I put them in the ‘do test’ category because they go by a 5 year rolling rule.

      “Ecover declare a five year rolling rule, as we believe this allows us to continue to pioneer in ecological developments as new ingredients come onto the market. However, we continue to push for the development and validation of alternative tests.”

  22. Moogoo – an Australian skincare company and Salcura are also both cruelty free. They are also fantastic products! I’m having a pretty hard time finding make up in korea though :(

    • I can imagine… finding any info on Asian brands is pretty darn hard. And i’d imagine if that market is right in front of you, poking you everyday that’s very frustrating! Because you want to know if you can buy it! :/ Thanks for the tip!

  23. Make up forever is selling in China for a long while. Just let u know.

  24. Hi! Thank you for a great list!
    I too wonder about Puig (Carolina Herrera, Prada, Comme des Garçons, Nina Ricci +), and the perfumes you list from them as Not Tested.
    I didn´t understand you previous answer to Jonathan: “Hi! If they’re really not straightforward about their policy or it’s fishy I put them on the do test list. They seemed very untrustworthy.” Does that mean that you think Puig is untrustworthy?

    When searching on the web I found this:
    So I just wanted to double check with you that they are cruelty free and not sell in China. Thanks again for the list! Best, Andrea

    • Okapi I checked back for you, Puig used to abide by the 5-year rolling rule. If a product was tested before 2012, it would only be able to enter on the market in 2017. They were on Peta’s safe-list. Though I didn’t list all of the brands they create because some were fishy. However they can’t state a clear answer as to what their policy is anymore.. the animal testing statement is gone from their website. i’m going to remove them from the list. Thanks for letting me know!

  25. O.P.I IS a NON cruelty-free brand,You should actualize it :c.

    Also,I’m having several wonders about Jordana because it’s supposed that they are cruelty free,BUT in the “Don’t test list” of PETA they are in..but just the name…apparently they don’t have the cruelty-free logo anymore(?)

    • The annoying situation with OPI is that they themselves don’t test, but they do sell in China and their parent company does test. So I don’t feel as though I can immediately put them on the do test list.
      This is why I put them on the don’t test list, with a comment saying they do sell in China and are owned by a parent company that does, people can make out for themselves whether they feel as though they want to support the company.

      As for Jordana, possibly Peta is having its doubts after the cloudy Jordana statements recently (thank you for letting me know!), they don’t seem to want to be forthcoming about all their ingredients. A nice, clean answer doesn’t seem to be coming out anymore.. FB statements aren’t even consistent with the FAQ statement on their website..

      • Mmm…Yeah,I understand now why you didn’t label OPI as a non-cruelty free company. But if you think “Cruelty free” will mean:FREE of CRUELTY,So OPI won’t be cruelty free because they do test anyways…but it’s ok. if their brand name is followed by the explanation.

        Lately I’ve been searching for an answer from Jordana and Milani,the same person wrote both of the answers to my questions…I’m not sure if you want to see it though. But the summary is something like:They don’t use ingredients or test their products on animals,Also “they have the PETA logo,which makes them cruelty-free” also they are against cruelty in animals and blah,blah,blah…”

        I want to buy from Jordana-I’m not sure if a company sells Milani in my country-but the things that have been happening the last months make me doubt :/. I don’t want to buy a product thinking that it is cruelty-free and then-WOW! IT WASN’T!-when I had some doubts about the brand ;/. This is all SO HARD. Wish someday this all ends and we can get to buy all the products of all the brands in the world because all the companies will be cruelty free.

        Hope you don’t get annoyed by my poor English-grammar skills…I’m working in getting better and better in time.

        P.S.:I love this site,There is a good-useful information right here.

    • Amen! And of course not, i’m not English myself so as long as we understand each other! :’)

  26. Morrison’s have just had the Leaping Bunny logo awarded


    Could you please expand on Collections 2000? On there website it states that Collection Cosmetics, or any third party acting on our behalf, has never conducted and will never conduct any animal testing on any of our products. Thanks and keep up the good work.

    • I was really hoping collection 2000 was cruelty free, but put them in the do test category because they’re not straightforward about their raw ingredients they get from their supplier. They could be tested because of safety reasons, it doesn’t have to be “on their behalf”.

    • I just checked their website as well, and don’t like the sound of this “for other international markets the regulatory authorities may conduct additional testing in line with their local requirements.”
      It’s the whole “except when required by law” thing again.
      Same situation as with EOS, Urban Decay, MAC and so many others, if the market requires testing, they’re perfectly okay with that.

  28. Thanks for info about Smashbox and Trish McEvoy. I don’t think Trish has been bought out by any large company…yet. But I will inquire. I also checked National Anti-Vivisection Society (NAVS) before I found you but their “cruelty free” site is currently being updated apparently. Thanks for this site!

  29. PETA lists Smashbox and Trish McEvoy cosmetics as cruelty free. They are high quality cosmetics that I switched to from Laura Mercier ( who CLAIMS no animal testing but I always see it listed on websites as such as this one and PETA as “tests on animals”). I do not see Smashbox or Trush McEvoy on you list though. What does your research come up with on these 2 companies?

    • See my February comment about Smashbox and Stila. Peta is unreliable.

    • Hey! Thanks for hopping over! As mentioned in the other response here Peta is pretty unreliable. They’ve done questionable things in the past, which makes me think of them as a full-blown company rather than an animal rights organization. I check them as a first source and then go on to more thorough research as you are doing now. ;D

      A couple years back Estée Lauder bought Smashbox. That in itself doesn’t necessarily make everyone consider them non – cruelty free. But they also changed their policy from “no testing” to “no testing unless when required by law”, which it is when selling in China. And I do believe Smashbox is on the shelves there right now. So I wouldn’t trust them no matter what PETA says.
      Either PETA still has them on their list because they don’t conclusively test on animals, or they have some other hidden agenda.

      I don’t know about Trish McEvoy, I checked her website and she says her products aren’t tested. But of course we’re not satisfied with that!
      I’d suggest contacting the company to ask if the both finished product and the raw ingredients are animal testing free.
      I’ll do the same thing.

      • I know both comments(I mean,the first comment and the answer) are a bit old. But I want to agree with them.

        I believe that there is something hidden in PETA. Maybe their first interest is the money…well,maybe there are some good reasons and good people in there though,but I think the master heads are hidding something.

        Also there are a lot of things that can lead to a misunderstanding. Ex:

        In this page: (http://features(.)peta(.)org/cruelty-free-company-search/index(.)aspx and in this: (http://www(.)mediapeta(.)com/peta/PDF/companiesdonttest(.)pdf)

        If you search a brand name in the first page- for example:Jordana Cosmetics(UUH,Such a controversial case) there says that is cruelty-free and ALSO has PETA’s Logo.

        But in the second list,OOPS! There doesn’t say it has the logo. I’m not sure if they don’t actualize both sites or…I don’t know. I don’t mean that they are using that to hide the truth or something but that they are confusing people. Also the FAQ says that a company ends in the CF. list just by saying that they don’t use any kind of animal testing and by answering a questionary…I’m not sure how it works in real life but at least in words it doesn’t sound too clear and “soothing” you know?.

  30. Its really nice to see an up to date list like this, I find it so hard finding what I need to online and to get the right answers. I am also interested to see if PR test or not as it is unclear. Thankyou for this list, very helpful :)

    • Hi! Thanks for the sweet comment :) wouldn’t it be nice if companies were just straightforward? A nice big label on the front of their packaging will do.

      If they really refuse to answer to questions regarding testing, or dance around the subject.. at a certain point it’ll usually hit me that I need to just sober up and realize they probably do test.

  31. do you know if deborah milano or pupa test on animals?

    • Hi! I tried contacting Pupa, didn’t get a straight answer from them. They say the finished ingredient isn’t tested on animals, the raw ingredients though is (as always) where it gets fishy. They gave me a very long answer stating they do come with a testing past to them BUT “from 2009 on, it is mandatory to substitute animal experimentation with alternative, scientifically verified methods.”
      And how the customer safety remains priority.
      I pass up on their products because I don’t trust it. No clue about Deborah Milano though, let me know if you come up with anything on that, i’d love to know!

  32. Hi, Are you sure about Paco Rabbane and Carolina herrera? rumor has it that PR don’t share their policy about testing with the public so Peta has taken them out of their list and they did the same with CH

  33. Thank you for the list ! It’s very useful for me !
    Do you have any informations about the korean brand Innisfree ?

    • Hey! I’m not familiar with the brand! Have you contacted them yet? If you find anything i’d love to hear!

    • Innisfree is owned by Amore Pacific which sells in China. They stopped testing in Korea but refuse to stop selling in China. Emails go unanswered. KARA korea lists all safe korean brands on a chart but read carefully because they list ones that test in china in category one. You have to look for the check in the second box for safe ones.

  34. Hey! Does NYX sell in China? Haven’t come across anything talking about that! :O Also, why is bourjois on the DO TEST list? (I try to use the cruelty-free brands as much as possible but I haven’t researched a lot on it). I am from India, and therefore try to stick to the Indian brands as much as possible, I mean the ones that I can be sure of being cruelty free. (In case anyone reading is an Indian, Lotus, Himalaya, Colorbar, Faces, Patanjali are cruelty-free IMO).

    After much diverting from the topic :P, I would love to hear you out on NYX and Bourjois as I considered them cruelty-free. :)

    • Hi! Thanks for the tips on Indian brands!! <3

      NYX did expand to the Chinese market last year, I remember the news being all over the internet. However browsing around now, it's hard to find hard statements again. I wish brands would just be upfront about their market and ingredients, sigh. But basically they're trying to cover it up now it seems:

      As for Bourjois: they say the the finished product is never tested on animals but don't elaborate on the ingredients when you ask them about those.

    • thank u so much 4 ur info. Am an indian n ws luking 4 cruelty free brands wch r available in india!

  35. Laneige is a company under Amore Pacific (Etude,Innisfree) which stopped testing last year, but sells in China. Skin79 sells in China and I believe Tony Moly does as well.
    Nars sells in China. According to THIS blog( Boots is unsure if ingredients are tested or not but they do not ask, assume that they are.
    You cannot trust the PETA list because Stila and others who have moved into China or “test by law” status are still listed. Most of the companies I contact never bother to reply. Even those with US stores. Missha is not listed on your list, but they sell to China and cannot verify ingredients not tested.
    On Nutro, if you look at the INGREDIENTS, they are NOT by any means healthy. Healthier than Hills or Iams? Yes. Healthy? No. I also read that they have numerous complaints for animal treatment and abuse in feeding trial facilities on Bluepages.

    • Thanks for the info on the brands!!! I’m assuming Boots is tested as well, they can’t present a clear answer about the ingredients they themselves use, and it’s not as if there’s a language barrier. The PETA list doesn’t cut it for me either, it’s blog write-ups and contact that do the trick. But as you say, somehow a lot of companies don’t answer. That’s when you start wondering, isn’t it? I started mailing with my personal account, personal name, not mentioning my cruelty free list, to put less pressure so they “dare” come out.

      • I feel the same way. PETA has Smashbox listed, as well as Stila. They make a big deal out of Urban Decay and nothing on other brands. They use a spokeswoman who is spokeswoman for Covergirl…UGH.
        I do the research myself, but I usually get back very vague replies such as “we are against testing” or “we do not test products”. It’s like pulling teeth!
        I will add the Nutro link (about their cruelty and subpar ingredients if I can find it again.)

  36. stills is actually no longer cruelty free,they changed because of China’s law. However Laura Heller and Lip Queen are cruelty free makeup, the for skin there is dermalogica and derma doctor.

    • I changed Stila, sad but the link doesn’t lie. Ridiculous that they silently changed their statement, and oh so typical as well. Can’t be trusted anymore. I’ll check into Laura Heller and Lip Queen as well. Thanks so much for letting me know, I appreciate it!

  37. I was very pleased to find this website. I wanted to thank you for ones time just for this wonderful read!
    ! I definitely really liked every bit of it and i also have you bookmarked to see
    new stuff on your site.

  38. Yay this is very helpful, I’ll have more companies to add to my list! :)

  39. some carolina herrera perfumes have musk which is “Dried secretion painfully obtained from musk deer, beaver, muskrat, civet cat, and otter genitals. Wild cats are kept captive in cages in horrible conditions and are whipped around the genitals to produce the scent; beavers are trapped; deer are shot. In perfumes and in food flavorings.” PETA
    So i wouldnt put them on the cruelty free list

  40. organix products are cruelty free! they’re statement is very clear and their products are amazing, they do have some products that contain animal ingredients but they are very clear about it in their labels

  41. On their website BareEscentuals claim they do not test their products or animals or work with manufacturers that do animal testing (yayy) They’re also on the peta list!
    They do use goat and pony hairs for their brushes though (but there are synthetic brushes as well).. And after doing some research (aka googling) I found someone who emailed them and asked if they knew where the hairs come from, they couln’t answer, so even though they say no animals were harmed during the process of making those brushes, they can’t be absolutely sure.
    They’re owned by Shiseido as well.

    My verdict? Nearly cruelty free, parent company tests on animals

    • I just checked their website and you’re right! What a great statement, very clear. :) Another brand I can add onto the list, yay! And true, but they also offer synthetic brushes. That’s a big plus.
      Sad that they’re owned by Shiseido though.

      • Another one I just found out about: Jane Iredale
        They’re PETA certified and also give a lot of information to vegans about their products (which products contain beeswax, carmine, … ) and their website also says they’re PETA certified. Besides that I’ve seen them respond to people’s questions about their cruelty free status and they do respond pretty clearly I think:
        “we decided from the very beginning that we would not test our products on animals. Any new ingredient or product developed by jane adheres to our strict no-animal-testing policy. Of course, we are concerned about product safety. That’s why we use human volunteers and rely on the most up-to-date information about formulas and colors to verify our product safety.”

        One concern is that they apparantly do use animal hairs for brushes, but when I look at their list of brushes, they also add which ones are vegan and which ones vegans will like to avoid so this is to me another big plus ^^
        They’re very open about their products and ingredients

      • Oh sounds good! I heard great things about the foundation with the err.. little mineral balls in it? :P
        Liquid minerals!
        Sad that they don’t mention the ingredients they use not being tested by anyone else either though. I’ll send them a mail right now anyway to ask that once more. Can’t hurt. :P

      • Yea their ingredients not being tested by anyone else is not the same as “Any new ingredient or product developed by jane adheres to our strict no-animal-testing policy”
        But then again, they’re on PETA, which means neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products.
        (Huray for copy paste)
        I know PETA isn’t always the best source, not always up to date, but to me this actually does mean something :p

      • Haha yay! Yeah even though I don’t agree with some practices, thank God for things like PETA and Leaping Bunny because they’re definitely a good source to go off of.

      • Hi there,

        We are members of the PETA Caring Consumer Program. Neither our suppliers or our company test any ingredients on animals.

        Thank you for your support!

        I can’t say enough how much I LOVE answers like that, within a week.

      • Awesome! The next day already
        they’re so clear, I like that ^^

      • Next one: Sonia Kashuk, also cruelty free
        Based on: cruelty free youtuber NYCGeorgette
        I know she is very strict about cruelty free cosmetics
        Other than that I have found a cruelty free statement online it’s from 2011 though
        also here is another blogger that talked about their cosmetics, more recently

        They also posted something about being cruelty free absolutely against animal testing on their facebook in 2011 ;)
        I added them on my list :p

      • Ohhh you watch her too!! I LOVE NYCgeorgette! Let’s just not even get started on that! Beyond words. (you see what I did there? :D)
        Good tip, i’ll do some checking up after i’m back from school.

      • I recommend annytihg by Nutro, their line is called Nature’s Choice . They are very well known for how well they treat their animals, and are currently the only company with no history of animal abuse and the only company as of right now that the ASPCA approves as humane. They are a little bit expensive but they do go above and beyond to ensure that the proper nutrients go into their food. Also, they do not use any fillers.Just make sure that you buy the one that is specifically for kittens until they are 1 yrs old. Its good to hear of someone else banning the animal cruel companies!

  42. Hi! I saw that OPI is on the “Don’t” list even though they are owned by Coty, but NYC is on the “Do” list and they are also owned by Coty. I don’t get it, why is one brand cruelty free and the other not?

  43. Urban decay has been brought out be evil L’oreal.

  44. This is a fantastic list and has been a real resource for me – I am putting together my own animal testing booklet to carry in my agenda, as I have found that a lot of the “official” lists out there don’t cover everyone.

    So, if you are still looking into NARS: I found that they do not test on animals, but are owned by Shiseido, who obviously do. That means they are off my “good” list, but it’s up to you!

    • Aaa sorry for getting back to you so late! I was reading comments, and noticed I hadn’t answered to yours yet. Thanks a bunch for your feedback!

      Nars still hasn’t answered to my mails asking whether they test themselves or not. Can’t find any concrete answers about it online either, that makes me second-guess them pretty badly! You know?

      In any case, like you said, the parent company definitely takes them right off my good list as well.

    • What a great website! Such good shipping to Belgium, that doesn’t happen a lot haha, thanks!

      • Op zich valt het nog wel mee, enkel nu hebben we plots de opdracht gekregen om binnen de week eentje te maken over wat we geleerd hebben tijdens bijeenkomsten met onze coach die vanuit school de stage begeleidt en de medestudenten… Valt niet mee in combinatie met avondvergaderingen, maar goed… We gaan er voor!
        Thanks ^^ dat shoppen gaat me zeker deugd doen hihihi :D
        Lang gesprek intussen :p

  45. Tony Moly is also cruelty free (available at Hype store in Antwerp) and I think Skin 79 is safe as well ;) also available at Hype Store ^^

    • A-ha! I’ll check those out, would be seriously great if Skin 79 is! Thanks for the adress, Antwerp really is the centre of it all haha. Can’t wait ’till i’m back there. :)

      • Hi there,
        I have been checking out more recources and Skin 79 has no clear information, so I fear they’re not cruelty free… Tony Moly says it on their website… But I haven’t been emailing them.
        Have you heard anything from them?
        Also a good website for cruelty free Korean brands: and
        To me none of these Korean brands are familiar, but maybe some of your readers will know them?

        I also see that Urban Decay hasn’t been changed to ” company itself cruelty free, but parent company isn’t. “. They’re now owned by L’Oreal :( (but they will still be leaping bunny certified)

      • Nothing yet! They haven’t answered back! And I guess they’re on the Leaping Bunny list because they themselves are still cruelty free? No clue. :/ in any case I do feel like they sold out, you know?

      • Yeah, they claim to stay cruelty free, but I feel like decieving myself when I would buy from UD… It IS L’Oreal you know… kind of my most hated company and the reason I don’t buy from The Body Shop either
        I’m happy they respond to all the complains on Facebook, but they never actually explain what happened, they only say that it’s true they sold out to L’Oreal and that they will remain cruelty free and on the leaping bunny list…
        And just NOW they come to Sephora in Breda… I was waiting for that moment, but not under L’Oreal :(

      • Oh wauw, that timing just sucks! :/ yeah exactly, it still feels like supporting that cruel company. Did you read UD’s statement on animal testing now by the way? It’s pretty hilarious:

        As for the sale, we want to reassure our customers/fans that although our ownership is changing, our principles have not. L’Oreal is the industry leader in finding alternatives to animal testing. We’re excited to have a partner who has made and continues to make important changes in our industry. Thank you again.


      • Hahaha Yeah, I’ve read it, ridiculous… Do they actually believe this themselves? If they would be the industry leader in finding alternatives to animal testing, wouldn’t they have stopped animal testing already? -_-

        Apparantly I missed that you had already posted an article about them, but I just noticed this didn’t change on your list yet, that’s why I said something about it ;)

      • I hadn’t even noticed that yet! :o thanks for telling me!

      • Oh! I just noticed I didn’t edit my list right! Urban Decay was still just on there without warning. It’s because I have to type in html these days :/ I put my warning in the wrong place in the code.
        My apologies!

      • Don’t worry about it
        I’ve been going through a few other brands but I try to find information about them just on the internet without asking, I feel like they would mislead me anyway of they do test on animals, so I’d rather try to find out if they’re cruelty free or not
        I’m trying to find out about frontcover now, just looked at bare escentuals
        Can’t find much about frontcover, I know they used to say on their website that they don’t test on animals and are trying to get leaping bunny certified, but now I can’t find anything about it anymore, only that they don’t use animal derivatives.
        I’m going to Sephora Breda tomorrow, so just double checking a couple of brands, but it’ll be especially for too faced anyway, but maybe I’ll find something new ^^

      • Pfft het wordt wel ns tijd dat er een Sephora en Inglot naar België komen! :(
        Oh edit, I mean: it’s about time Inglot and Sephora start expanding their business over in Belgium! Lol.

      • Nederlands mag ook hoor, maakt het mij enkel makkelijker, maar aangezien ik zelf ook wel eens reacties lees, schrijf ik meestal maar in’t Engels :D
        Ben blij dat je toch iets hebt gehad aan de Bare Escentuals :) En ja, Sephora en Inglot in België zou awesome zijn :D En merken zoals Hard Candy, Tarte, Sleek, Barry M, … :)

      • Ohh Hard Candy zou ook fantastisch zijn. :’) Maar Barry M hebben ze in Gent! En Sleek in Antwerpen!

      • Echt??? Waar? :o :o In Gent kom ik nu wel zelden maar is wel een goed excuus om nog eens met een oude vriendin af te spreken, maar Antwerpen ga ik zelfs volgende week al heen :D
        Intussen ben ik denk ik tot het besluit gekomen dat Frontcover ook dierproefvrij is, al zijn ze nu niet meer zo duidelijk op hun webpagina als vroeger, maar ik heb het ook in andere lijsten van cruelty free bloggers gezien… Maar aangezien het enige pallet dat aan 50% was niet hetgeen was dat ik graag wilde heb ik het vandaag enkel op Too Faced gehouden hehe :D

      • Ohhhh i’m jelly belly. Een vriendin van heeft me net gesmst over solden bij Beauty Queen in Gent dit weekend. Die verkopen Barry M! En dan Sleek haal ik bij Jinny’s in Antwerpen, vlak naast het Koningin Astridplein.

      • Ha nice :D in Gent ga ik nu voor het eerst nog niet geraken, dat zal voor de lente of zomer worden, maar ik ga zeker eens in Antwerpen kijken. Ben Brown Eyed Beauty ook eens aan het bekijken, ziet er een leuke blog uit :)

      • Okidoki! Ook fijne gigantische flessen shampoo daar trouwens, van organic root stimulator. Voor echte frizzy ‘fro’s! :) dierproefvrij ook!

      • Awesome! gigantische flessen zijn altijd leuk :p momenteel gebruik ik de restjes van wat we nog hebben en de lush shampoo bars (probeer ik ook op te krijgen nu), wil een nieuwe shampoo maar weet nog niet welke… Conditioner blijft mijn Lush favorietje American Cream XD
        Maar eerst naar wat werken voor schoolverslagen bleh :(

      • Yuk! Hoeveel heb je dr deze periode? Veel succes!! You can do it! :D een daarna lekker een shopping spree als beloning!

    • What is Hype store do they only sell cruelty free items? sorry if I am missing something obvious

  46. Thank you for providing this list!

    • Oh raw creams, I love the sound of that. And the mousse make up remover sounds interesting as well. Anything you’ve tried from them yet? Or any favorites?

      • I’ve been using their argan cream (love it!) and stretch marks balm but it’s best to contact gaia, the owner is very helpful and lovely! x

  47. mothernaturessnuggery

    Great idea for a page! I’ve been meaning to create an ingredients page (the good, the bad & the ugly lol), but I would need a weekend where I see nobody to do it!! :) I’m gonna tweet out this one as it’s a fab resource :)

    • That would be a real addition to the blogging world I think, I personally have no clue what kinds of different ingredients are all in cosmetics! Maybe you can start off slow as well? Thanks for putting the word out there! :D

      • mothernaturessnuggery

        Yes, that’s what I was thinking. She’s done an A-Z but I’m not sure if I would do that or do it slightly differently! No worries :)

  48. Really, hema? That’s awesome!

  49. i started using Boots own skincare products as as far as I have been able to check they do not use animal testing, also I use quite a lot of their own brand make up now

  1. Pingback: This product is “cruelty-free” | it also sounds like pineapple

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